Paris Saint-Germain and Sports Water, a division of WaterCo, have signed an exclusive worldwide partnership. Sports Water is now Paris Saint-Germain’s Official Water for 3 years. Through this first global sponsorship with a European sports team, Sports Water will engage with millions of Paris Saint-Germain fans, with the best natural water sourced directly from the spring, in tailor-made 100% recyclable bottles branded in Paris Saint-Germain’s colors.
As part of the agreement, Sports Water’s spring and sparkling water is now served throughout the 48,000 capacity Parc des Princes stadium. Paris Saint-Germain’s professional and youth football teams will also use Sports Water during training and official matches.
Paris Saint-Germain and Sports Water are committed to promoting healthy lifestyles and share the same ambition to offer memorable experiences to their fans around the world.
"We are excited to develop the highest quality water featuring the Paris Saint Germain name and logo. While the PSG brand has long stood for excellence in football, Sports Water is also a premium water and will embody the team’s commitment to excellence", said Ike S. Franco, CEO of WaterCo.
"With over 150 million fans on social networks and its international outreach, Paris Saint-Germain has never been more attractive to brands, said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. Here at the club we always look to offer premium quality products to our fans, who come to the Parc des Princes from all over the world always expecting the very best, and we are therefore delighted to welcome Sports Water to the Paris Saint-Germain family."
ABOUT SPORTS WATER Sports Water has partnered with multiple sports and entertainment properties in the U.S. and throughout Europe. Current teams partnered with Sports Water include the New York Yankees, Boston Red Sox, St Louis Cardinals, Miami Marlins, Las Vegas Raiders, Jacksonville Jaguars, among others. WaterCo, the parent company of Sports Water has entered partnerships with Disney, Nickelodeon, Coco Melon and the UK Military of Defense to develop entertainment branded water.
ABOUT INFINITY GLOBAL Infinity Global partners with the world’s best franchises in sports, entertainment, retail and fashion. Current portfolio brands include WaterCo, Altec Lansing and LeTigre.