LASER FOCUSED ON REPOSITIONING
INFINITY BRANDS’ multi-faceted approach towards growing and repositioning its assets have made it an industry leader in the branding space. Repositioning strategies include aligning product development with manufacturing, optimizing distribution across retail and e-commerce platforms, and full 360 marketing support for ongoing consumer engagement. The company also seeks to revitalize product to deliver to an expanded audience of multi-cultural and multi-generational demographics.
Altec Lansing is a global audio electronics company founded in 1927. The company has a rich history in the audio tech space, with its systems recognized as the “Voice of The Theatre” by delivering sound to the first motion picture with sound in 1927, the Beatle’s 1965 Shea Stadium concert, the 1967 Monterey Pop Festival, and the 1969 Woodstock Rock Festival. Additionally, the company boasted a larger share of equipment in recording studios, including Abbey Road, than all other brands combined in 1973.
INFINITY BRANDS acquired the Altec Lansing brand in 2012. Upon acquisition, the company identified an opportunity to reposition the audio company by creating a global distribution strategy with a host of new audio products. INFINITY BRANDS leveraged its experience in marketing and brand awareness to propel Altec Lansing to the forefront of the audio tech space in the 21st century. Today, Altec Lansing is a global leader in the audio electronics space, with a brand presence in all 195 countries around the world. Altec Lansing continues its legacy of being first to the market with innovative feature introductions across product lines, while maintaining its stellar reputation in audio quality.
WaterCo provides customers with the world's best water. Sourced directly from the spring, our water meets the highest standards and is certified by the NSF – the most trusted source in water quality testing.
The values of WaterCo - Quality, Family, Memorable Experiences, Healthy Lifestyles, and Sustainability are at the core of what we do. What differentiates WaterCo from other beverage options is our affiliation with the most popular entertainment and sports brands across the world.
Sourced directly from the spring, our water is captured before it reaches the surface and flows a mile to the silos where it undergoes an eco-friendly treatment process involving the use of ozonation, UV light, and three-stage micro-filtration.
During the process, the water is tested every 30 minutes to ensure the highest quality. Certified by NSF – the most trusted source in water quality testing, the water has reached a grade of “ND” (non-detected particles). Our quality standards are above the rest.
Le TIGRE was formed in 1977 as a playful lifestyle sportswear brand that applied bold patterns and vibrant colors to classic designs. The brand quickly gained cultural significance through the 1980s and 1990s, and the trademark leaping tiger logo appeared prominently in pop culture at the time.
INFINITY GLOBAL and Hilco Brands acquired Le TIGRE in 2015. As part of the growth strategy, Infinity Brands increased Le TIGRE’s market presence with a full scale selection in men’s and women’s footwear and sportswear. Additionally, the company was able to leverage the brand’s strong heritage to increase millennial interest. Through targeted marketing campaigns and new initiatives like the RETRO NEW Collection, the company was able to revitalize the classic styles that had initially made Le TIGRE so successful. Le TIGRE has since expanded distribution to boutiques, department stores, sporting good stores, and specialty regional stores in the US, Europe, Asia, and the Middle East. Today, the brand continues to be inspired by heritage, designed by the individual, and championed by free thinkers. Recent brand activations include a successful collection showing at NY Fashion Week in Fall 2020 and viral brand adoption by A-list celebrities including Dwight Howard, Snoop Dogg, and Common.