INFINITY GLOBAL
INFINITY GLOBAL is a world-class brand management platform that brings together the best in entertainment, sports, and fashion to create a brand experience unlike any other.
INFINITY GLOBAL's value proposition is unrivaled; its principals have an extensive history of successfully revitalizing brands and creating truly experiential real estate.
INFINITY
BRANDS
INFINITY BRANDS is focused on strategic acquisitions of well-known brands that are poised for market repositioning.
We target untarnished brands with a strong heritage and high potential for growth. INFINITY BRANDS maintains a strong emphasis on brand preservation while identifying ways to accelerate growth in current and targeted markets. Current brands owned and managed include Altec Lansing, Le TIGRE, and WaterCo.
INFINITY
SPORTS
INFINITY SPORTS is a brand management agency with global sales and distribution specializing in sports licensing and brand development.
We provide sports teams with strategic input and assistance in growing their brand awareness, consumer engagement, and revenue streams. Infinity Sports is currently partnered with the New York Yankees, the New York Mets, the Boston Red Sox, the St. Louis Cardinals, the Las Vegas Raiders, the Jacksonville Jaguars, MLB International, MLBPA, NFLPA, and other sports and entertainment organizations.
THE
REAL CO.
THE REAL CO. is a real estate development and investment platform focused on creating added value at the intersection of branding and real estate.
Our overall strategy is centered on the acquisition, development and repositioning of commercial and residential properties on a national scale. THE REAL CO.’s current holdings are concentrated in gateway markets including New York City, Washington DC, Miami, Boston, and Philadelphia.
Portfolio History
Case Studies
Starter was founded in 1971 as a clothing manufacturer focused on branded major league sports team apparel. The company was made famous in the 1990s for its branded breakaway pullover jackets, partnering with teams in the MLB, NBA, NHL, NFL, and Canadian Football League.
Through IKE CAPITAL, INFINITY BRANDS acquired Starter in 1999. Upon acquisition, the company identified a lack of authentic brands in mass market distribution and proceeded to reposition Starter to fill that void. In 2000, Starter partnered with Walmart and Target to offer true sports performance apparel and footwear at an affordable price point. The company was sold to Nike in 2004 and, due to INFINITY BRANDS’ re-positioning and engagement strategy, now exceeds $1B in sales at retail.
The New York Yankees have more world championships than any other franchise in sports history. The team is one of the most recognizable sports icons in the world and has an extremely passionate and loyal fan base that translates to a highly receptive consumer audience.
Yankee fans live a Yankee lifestyle, and INFINITY BRANDS’ licensing programs encompass several consumer goods, including food and beverage, fragrance and body care, and home goods, that meet fan demand in creative ways.
Pillowtex represents the original portfolio of four present-day iconic home brands: Cannon Mills, Royal Velvet, Fieldcrest and Charisma. As an established leader in home textiles within retail, these brands offered the customer variety through designs that maintain quality and comfort.
Upon acquisition of the Pillowtex portfolio, IKE CAPITAL set out to realign Pillowtex’s brand portfolio with the proper retail distribution by consumer segment and charted a path to growth by expanding distribution networks through each brand’s unique customer segments. The company was able to position the brands in major retailers like Wal-Mart, Target, Kohl's, JC Penney, and Better Department Stores to expand the breadth of distribution while curating specific markets for multiple consumer segments. Today, the brands collectively exceed $1B in sales at retail.
Through IKE Capital, INFINITY GLOBAL has a proven record of rejuvenating brands and partnering with globally-recognized franchises.