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Altec Lansing enters a strategic partnership with Tura to expand into the Nordic Market

Altec Lansing, the iconic global consumer electronics brand renowned for its cutting-edge audio products, has officially entered into a strategic agreement with Tura Scandinavia AB, a leading distributor in the Nordic region. This collaboration marks a significant milestone as Altec Lansing expands its distribution network to cater to a broader international audience.


Since its inception in 1927, Altec Lansing has consistently been synonymous with delivering superior sound quality and innovative design across an array of audio devices. From headphones and earphones to rugged EVERYTHINGPROOF® speakers, Altec Lansing has remained a trailblazer in the audio industry. With a legacy of meeting the highest audiophile standards, the brand has earned its position as a trusted name among music enthusiasts worldwide.


Isaac S. Franco, CEO of Altec Lansing, expressed his enthusiasm about the partnership:


"At Altec Lansing, our passion has always been to provide people with an extraordinary auditory experience that transcends boundaries. This collaboration with Tura allows us to amplify our global presence and share our commitment to quality sound with an even broader audience. We are excited to partner with Tura and replicate the success we've had in the United States market on a global scale."


Tura Scandinavia AB, founded in 1976 in Gothenburg, has established itself as a premier distributor of consumer electronics accessories, encompassing audio, video, mobile, photography, gaming, and more. Their dedication to excellence and innovation aligns seamlessly with Altec Lansing's brand values. With branches spanning across Norway, Denmark, and Finland, Tura is poised to facilitate Altec Lansing's expansion into the Nordic market and beyond.


"We are very pleased with the agreement now signed with Altec Lansing. An agreement that means we will be taking care of and supplying the entire European market with these quality products. A highly inspiring challenge that we look forward to tackling," says Stefan Eriksson, CEO of Tura Scandinavia.


About Tura Tura Scandinavia AB is a leading Nordic distributor of primarily accessories within consumer electronics: audio, video, mobile, data, photography, TV, and gaming. In addition to this, a wide range of products is also distributed within children and baby items, as well as home and household products. A significant portion of the business volume also consists of products within photography and video for professional users, as well as equipment for the graphic industry. The company strives to be the obvious choice for all customers when it comes to selecting a distributor. For our customers, we aim to be the best and most inspiring partner. The business was founded in Gothenburg in 1976. The headquarter is in Kungsbacka, with the logistics center in Nässjö, Sweden. Furthermore, there are branches in Norway, Denmark, and Finland.


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